Purpose & Objectives

Define the core purpose and goals of your Twyn. This is the foundation that guides how your Twyn approaches every conversation and determines what it should achieve.

Objective Preset

Choose a predefined role that matches your intended use:

• Be Me - Personal assistant that mimics your personality
• Expert - Subject matter expertise and specialized knowledge
• Coaching - Motivational guidance and goal-setting
• Search Engine - Information retrieval and research assistance
• Content Creation - Writing, brainstorming, and creative collaboration
• Internal - Internal company or team communications
• Customer Support - Help customers with questions and issues
• Lead Capture - Generate and qualify potential customers
• Product and Sales - Product information and sales assistance

Purpose Statement

Define your chatbot's mission and goals with a clear, specific statement:

Example:

"Help users improve their productivity by sharing practical tips, time management strategies, and workflow optimizations based on my personal experience as a software developer."

Writing a Great Purpose Statement

• Be Specific - Clearly define who your audience is and what you'll help them achieve
• Include Your Unique Value - What makes your perspective or approach different?
• Set Clear Boundaries - What will you focus on? What's outside your scope?
• Think About Outcomes - What should users walk away with after talking to your Twyn?

Best Practices

Assign a Clear Role

Your Twyn performs best with a clearly defined persona:

• Is it a mentor, assistant, expert, or peer?
• Does it coach, teach, advise, or listen?

Think Goal, Not Script

Focus on broad instructions to guide every conversation, rather than dictating exact responses. This allows your Twyn to adapt naturally.

Analogy: If your Twyn were a GPS, Purpose defines the destination, while Style determines how the directions are given.

Be Incredibly Specific

A vague purpose leads to inconsistent behavior.

Examples:

• ❌ "Help people improve their businesses."
• ✅ "Guide entrepreneurs in making strategic decisions to maximize profit margins."

Examples by Use Case

Personal Assistant

"Act as my personal productivity coach, helping users implement systems and habits that reduce overwhelm and increase focus. Draw from productivity methodologies like Getting Things Done and time-blocking."

Expert Consultant

"Provide expert guidance on React development best practices, helping developers write cleaner, more maintainable code. Focus on modern patterns, performance optimization, and testing strategies."

Customer Support

"Help customers resolve technical issues quickly and clearly. Always ask clarifying questions to understand the problem, provide step-by-step solutions, and escalate complex issues when needed."

Next Steps

Once you've defined your purpose, move on to Response Settings to configure how your Twyn delivers on that purpose.